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Post by account_disabled on Feb 15, 2024 3:58:33 GMT -5
Very little, practically nothing, about what awaits us after the click. […] “Find out more” has two flaws: “discover” says nothing; “more” doesn't tell us the what. I really don't know how to explain it more clearly. Tip #2: pay attention to the verb: it is the action you ask your potential customers to do, make sure it is clear, specific and allows them to understand what they are about to do. Tip #3: Underline the benefit: and explain what the user Sweden Phone Number List will get after clicking the button. If these tips are not enough for you, you can learn more about the topic by watching this webinar of mine. Off-site microcopy: newsletters and advertising campaigns Oh yes, microcopies are everywhere! Paying attention to small texts in newsletters can mean a radical change in the results of our content marketing campaigns. Let's think about newsletters: paying the right attention to the subject, the preview text and the calls to action means trying to improve the most relevant KPIs and conversion rates with respect to the marketing objective we have set ourselves. microcopy welcome mail tonki image source: it.semrush.com/blog/esempi-microcopy-come-trasformare-piccoli-testi-in-grandi-risorse/ Look how wonderful this Welcome email from Tonki is ! It best represents the brand's tone of voice and, with a few simple words, makes you truly feel the warmth of this community.
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